Your personal brand is the way you’re recognized in your industry. It’s what sets you apart from your competition and gives you the extra edge that makes you a true original. One way to brand yourself and let others know that you’re on top of your game is by establishing yourself as a thought leader. Thanks to technology and social media, it’s easier today than ever before to get your ideas out to a wider audience. Here’s how.
Five ways to establish your personal brand
First and foremost, you must understand what your personal brand is. To figure this out, think about what you can offer to an employer that not many others can. Your brand should exemplify the contributions you bring to a position, your work ethic, your passion, or anything else that makes you stand out. Then, you can follow these five techniques to expose your target market (i.e., recruiters and potential employers) to your brand:
- Get active on social media. Sites such as LinkedIn and Twitter are a perfect place to post original content, and join group discussions. You’ll want to join LinkedIn groups where potential employers or recruiters may be looking for you. Give your professional insight—ask and answer questions, and share your thoughts and ideas.
- Stay consistent across all platforms. It’s important that your brand flows through all your social media sites, so be sure you establish it on everything: Facebook, Twitter, LinkedIn, Instagram, etc.
- Create a blog. An excellent place to share your professional knowledge is by creating and maintaining a blog. When people search for information on the Internet, blogs are one of the most common sources. And certain blogging software, such as WordPress, makes blogging an inexpensive way to get your name out there and communicate with interested readers.
- Conferences and seminars held by professional organizations in your industry are a great place to meet and mingle with employers and colleagues. If you’re not afraid of public speaking, volunteering to speak at networking events is a tremendous opportunity to impart your knowledge to many industry professionals all at once.
- Edit your resume. Like your social media pages, your resume should also carry your personal brand. Your header should feature a short statement that helps you establish your brand, and all the content of your resume should further cement what you’re all about.
Let the public know who you are
By establishing your personal brand, it will make you much more visible to employers and recruiters, opening up the possibility of future job offers. You never know who you might run into online or at a networking event!
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