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Job competition can be very tough. To land your next job, you need to be able to sell one very important product to potential employers: you! The best way to do this is to showcase how your unique skills, experience and knowledge set you apart from all the others applicants in a stack of resumes. Just like any product on the market, you can do this through branding. Your own personal brand can help your resume and cover letter shine brighter than that of your competition. Here’s what you can do.

Tips for creating your personal brand

Your personal brand sends a clear message to employers about who you are and what you have to offer. It can help you establish yourself as a niche expert in your field. First, you need to develop your personal brand. You can do this by figuring out and jotting down a few things about yourself and what motivates you, including your:

  • Values and passion. The things you value, such as your family, community and education, are those that are most important to you. Your passions are what drive you and are the things you enjoy doing. These could include design, travel, music, teaching others, helping others, continuous learning, etc.
  • Skills and experience. What have you done in your career and what are you especially good at? Your skills and experience help to make you uniquely qualified in niches that others are not.
  • Likes and dislikes. What do you want from your career? This can help you define the jobs you’d like to apply for and why.
  • Personal brand statement. Based on the above, you may be able to write a personal brand statement: one sentence that sums up what you’re all about.

Personal branding: next steps

Once you have your personal brand, you can weave it into all your communications with employers and other business professionals. Consider the following:

  • Promote your brand statement. You can use this as the header on your resume, include it on your business cards, and use it to drive the content and wording of your personal branding.
  • Incorporate words and phrases that match with your branding. When you write your cover letter and resume, think of the words that help illustrate your personal brand. Pepper them into these documents.
  • Include your branding in your online presence. This includes your LinkedIn, Facebook and Twitter pages. In today’s technological age, employers often do a Google search of applicants and can learn more about you and your brand online. You might also consider starting a blog that helps you promote your brand and establish yourself as a subject matter expert in your field.
  • Walk the walk. Since you’ve developed your personal brand around yourself, your professional interactions shouldn’t go against your brand. For example, if you’re promoting yourself as a people person, your interactions should be positive and outgoing.

Benefits of building a personal brand

Your personal brand will help you market yourself exactly the way you want the public to see you. It’s also a helpful tool for steering your career in the direction you’d like it to move. Your brand can help you take control of your professional and online image and can also help you find and land the jobs you want to help you grow in your career.

Looking for your next career move?

Check out McGrath Systems. We place candidates with positions in human resources, marketing, light industrial, IT and administration. If you’re looking for a new job in the Southeastern or Mid-Atlantic regions, contact a McGrath Systems staffing recruiter today to learn more!

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