As your interview kicks off, it’s inevitable that your interviewer will ask you this common question. They are trying to determine whether or not to continue the interview, whether you’re a good fit for the company and its culture, why you want to work there, and whether they want to work with you. Your best reply should clearly and concisely answer these questions for the interviewer, and the best way to do this is with an elevator pitch: a short summary of who you are and what you do. Everyone in the working world should have one up their sleeve for networking with other professionals. It’s easy to prepare your elevator pitch so you’ll be ready when it’s time to tell someone more about yourself. Here’s how.

What to include in your elevator pitch

The employer interviewing you is looking for the best candidate for the position. You’ll need to do your homework to learn a little more about the position, as well as the company itself. First, what skills and experience are required for the job? In your elevator pitch, you can highlight skills and experiences from your employment history that match what is needed for this particular job. If you can uncover any pain points the company might be experiencing, you can include a snippet about how you can help in your elevator pitch, as well.

For example, let’s say you’re a marketing professional interviewing for a public relations position and know the company is looking for an employee with press release experience. You’ve checked out their social media pages and noticed their Facebook page seems to have trouble getting”likes.” You might tailor your elevator pitch like this:

Interviewer: Tell me about yourself.

You: I’m James, and I have five years’ experience in the marketing industry as a marketing representative and consultant. I’ve created press releases that have appeared in industry trade journals and have worked exclusively with my company’s CEO to draft them. My passions include improving my company’s social media sites, to help us increase the views we receive and translate these views into future sales.

What you should skip

Your elevator pitch should be brief and to the point, with information to spark the interviewer’s interest. It should showcase what you’re good at and why you’re the right pick for the job. You don’t need to include your education (unless specifically asked) because that’s covered in your resume. You also don’t need to go into extensive detail about past jobs: stick only to what is most pertinent to the job to which you’ve applied.

It’s worth it to be prepared

Most people get nervous before an interview, but the more prepared you are, the more confident you’ll be. Armed with a great elevator pitch, you’ll be ready to introduce yourself to a potential employer and start your interview out with a bang.

Are you looking for your next position?

If you’re seeking employment, McGrath Systems can help. We place candidates with employment in the fields of engineering, IT, marketing, administration, human resources and light industrial. To learn more about the opportunities available to you, contact McGrath Systems today, visit our job seeker resources online or check out our available positions.


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